ZonaGO - Developed by
Reimagining Workplace:
Improving Mobility and Accessibility
Introduction
500 companies, over 60,000 users, connected to an 92-hectare campus
ZonaGo is a mobile app specifically for the Zonamerica community, which is a sprawling technology park located in Montevideo, Uruguay. The goal was to enhance the day-to-day experience for everyone working and visiting the park by making it easier to move around, access buildings, and book workspaces.
My Role
Product Designer
Team
Product Managers
Scrum Masters
Developers
Engineers
Timeline
October 2024
Challenge
Navigating a large dynamic campus, one tap at a time
The Problem ⚙️
The existing bus system was slow and inflexible, making it hard for users to navigate the park efficiently.
Accessing office buildings required physical access cards, leading to delays and frustration, especially for visitors.
Booking offices and meeting rooms was a manual, time-consuming process with limited visibility of availability, which often caused scheduling conflicts.
The Solution 🧠
Create a more flexible and efficient way for users to move around the park by introducing electric scooters.
Replace physical access cards with a digital solution using QR codes, streamlining the entry process.
Simplify the booking process for offices and meeting rooms, providing real-time availability to reduce friction and save time.
Research
Zonamerica’s campus is really big
I started with a deep dive into user research. This included surveys, interviews, and observations, all focused on identifying pain points and opportunities for improvement.
Zonamerica is a large, and its sheer size made it difficult for people to get around efficiently. Despite having bus routes, users found them inconvenient due to limited schedules and fixed stops. On top of that, accessing buildings and finding available offices for meetings was a hassle, which disrupted productivity for employees and visitors alike.
What they had to say?
Paula
"I usually have to wait 15-20 minutes for a bus, which messes up my schedule."
Julian
"Finding a meeting room is always a gamble; I wish there was an easier way to check availability."
Cesar
"It's annoying to carry around access cards; sometimes I forget mine, which delays me."
Katherine
“I miss out on events, and when I do, the venue is too far for me to make it on time.”
Users wanted a faster, on-demand way to move around the park.
There was strong interest in using their phones for building access.
A more transparent and quicker system for booking rooms was highly requested.
Insights
Spotting the patterns that matter
Based on the research, I identified three main insights:
What they would like
Efficient ways to move across the park
62%
Real time bus schedules and location
43%
What bothers them
Conflicts with events, meeting rooms
55%
Non-response
34%
Research • Insights • Users’ needs
What are the users needs?
Mobility
Users were looking for a flexible, on-demand transportation option.
Access
The demand for digital entry solutions was high, especially using QR codes.
Independence
Users wanted a clear, efficient way to book workspaces, reducing the time spent on manual processes.
Define & Ideation
Putting things together
I kicked off the design process by breaking down the key features that would address the pain points uncovered during research.
MUST
COULD
WILL NOT HAVE
(For now 🤔)
SHOULD HAVE
QR Code Building Access
Electric Scooter Rentals
Office & Space Reservations
New Events Announcements
Interactive Campus Map
User Profiles & Preferences
Integrated Calendar Sync
Social Feed for Campus Events
Exclusive Deals & Discounts
AR Navigation
Parking Spot Reservation
Global Campus Integration
Carpooling Feature
Real-Time Bus Tracking
Holberton School
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Inicio
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Salon
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Design System • Components
Design & Solution
Opening doors, both digital and real, with effortless mobility.
With a solid foundation, I moved on to high-fidelity mockups, focusing on a clean and intuitive design that aligned with Zonamerica’s branding.
Design System • Color Palette
#FFFFFF
Neutral • White
#82B3FA
#0DC5A3
Primary/Brand • Caribbean Green
#5669FF
Highlight • Neon Blue
Secondary • Maya Blue
#1E232C
Neutral • Pearl
#18181B
Neutral • Dark Black
Aa
Poppins
Light
Regular
Medium
Semibold
Bold
Aa
Gg
Mm
Ss
Zz
Bb
Hh
Nn
Tt
Cc
Ii
Oo
Uu
Dd
Jj
Pp
Ww
Ee
Kk
Xx
Ff
Ll
Rr
Yy
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Design System • Typography
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