Banco Santa Cruz - UX/UI Design | Responsive Landing Page
Simplifying Financial Growth for a New Generation
Introduction
Making financial planning simple for young adults
Banco Santa Cruz is a bank that aimed to modernize its digital presence with a landing page to attract younger users to open financial certificates. Traditionally serving older clients, the bank saw an opportunity to reach a new audience by simplifying the onboarding process. This move supports their long-term goal of driving digital adoption among young adults.
My Role
Product Designer
Scope
Interaction Design
User Flow Mapping,
Component Design
Accessibility Testing
Timeline
April 2024
Challenge
We’re 25 too— A fresher approach
The Problem ⚙️
The bank's traditional demographic leaned towards older customers, limiting engagement with younger users.
The existing process for opening financial certificates was perceived as complex and outdated, discouraging younger audiences from participating.
Banco Santa Cruz needed a fresh digital approach to appeal to a tech-savvy generation accustomed to seamless online experiences.
The Solution 🧠
Designed a modern and visually engaging landing page tailored to resonate with younger users.
Simplified the financial certificate opening process into clear, actionable steps, reducing perceived barriers.
Integrated a responsive and intuitive interface that emphasized speed and ease of use, ensuring accessibility across devices.
Design System • Color Palette
#FFFFFF
Neutral • White
#00A551
Primary/Brand • Green Pigment
#1570EF
Secondary • Blue Crayola
#F2F4F7
Neutral • Anti-Flash White
#18181B
Neutral • Eerie Black
Aa
Poppins
Light
Regular
Medium
Semibold
Bold
Aa
Gg
Mm
Ss
Zz
Bb
Hh
Nn
Tt
Cc
Ii
Oo
Uu
Dd
Jj
Pp
Ww
Ee
Kk
Xx
Ff
Ll
Rr
Yy
1
2
3
4
5
6
7
8
9
10
Design System • Typography
Design & Solution
As simple as it should be
Focusing on a clean, user-friendly layout that simplifies the process of opening a financial certificate.
Interested in working together?
Share your next big idea, get in touch to discuss how I can help.
